CFA Institute releases its annual report in via an online, multimedia platform. It aims to enhance its social networking capabilities and boost environmental sustainability.
In a first for the organization, the CFA Institute released its annual report via an interactive website. The ‘micro-site’ features videos from CFA’s president and chair of the board of governors that aim to educate members and other groups about CFA’s key initiatives for the next year, the association said.
‘We focus on the outcomes of our work,’ says John Rogers, CEO. ‘Our programs produce educated, ethical investment professionals...we advocate for financial markets that reflect the [institute’s] beliefs.’
Additionally, profiles of eight primary stakeholders have also been incorporated into the mobile friendly site and it operates as part of the association’s commitment to the investment industry.
‘Investors have long sought opportunities on a global basis, but in the past they have had to make investment decisions on the basis of financial information conforming to local standards,’ says Sir David Tweedie, FSIP, regulator and policymaker. ‘On our side, we are doing everything in our power to make it as easy as possible for investors to participate in the process, but we do need to hear more of their views.’
‘The report is fully integrated with the CFA Institute website and is connected to social media outlets, which will provide us with important feedback that was not previously available from a print-only report,’ says a company spokesperson. ‘Not only are we making the report more accessible to our many stakeholders, but we are doing so in an environmentally friendly way as well.’
In addition to the new annual report format the company made several other innovations throughout the year. ‘Specific cost reduction initiatives budgeted in fiscal year 2010 included travel policy changes, optimization of our worldwide shipping framework, and development of digital publication strategies,’ says Tim McLaughlin CFO of the institute. ‘Effective implementation of these initiatives resulted in several million dollars in cost reduction and will continue to provide savings into the future.’
