Leading companies team up to create a series of vidoes discussing advancements in CSR
Grand & Toy and Impakt, a Toronto-based professional services firm launched a video series today that sets forth a new system of corporate social responsibility in an effort to address the growing importance of these practices in the business world, the company said.
The four-part series titled ‘Corporate responsibility with Impakt,’ is hosted by the founder of the company, Paul Klein and focuses on the most important themes and topics surrounding CSR such as, increasing employee engagement, improving internal and external communications, and measuring results. Each video runs between three to five minutes.
The first segment, ‘Maximizing social partnerships,’ features experts in the industry like Dr Bonnie Schmidt, founder and president of Let’s Talk Science and Chip Allen, it aims to shed light on benchmarking and leveraging corporate/non-profit partnerships. The second video attempts to communicate corporate responsibility by using the experiences of Cadbury’s marketing manager, Aditi Burma.
Further, the third piece touches on reducing costs and provides real life examples into the methods of reducing packaging and maximizing deliveries with Tim Horton’s director of sustainability and responsibility, Tim Faveri. And, the final video incorporates program materials designed to enhance employee engagement in corporate social responsibility.
‘While the business case for corporate responsibility has now been widely accepted, corporations of all sizes still face challenges in implementing and improving effective programs,’ says Klein. ‘Our intent was to showcase innovation in CSR in a way that was practical for viewers.’
